Our work
We do not put client logos or screenshots on this page without written permission, and most small businesses would rather not be a marketing exhibit. So this page shows the work a different way: the site you are reading as a documented build, the four kinds of project we deliver most, the checklist every one passes, and exactly what arrives at handover. Live examples are available on request — details at the bottom.
Case study 00
A studio’s own site is the one piece of work it cannot blame on a client’s budget or a client’s taste. So we built this one the way we would want a client’s built, and we can show every decision.
It runs on WordPress, delivered as a single plugin that creates all 25 pages, so an update is one upload rather than 25 edits. Every illustration is an inline SVG drawn for this site — there are no stock images and no image files to load. The logo’s orange dot rides the letter D in step with your scroll position. Every animation switches itself off for anyone whose device asks for reduced motion.
The tokens this site is built from, rendered live — not a screenshot
The four kinds of project
These are composites of the projects we do most often, with the client details removed. The briefs, decisions and checks are the real ones.
Build type 01
Trades, clinics, consultants, restaurants, studios. Five to ten pages. The bulk of what we do.
The typical brief. “We have a site from 2018 that a friend built. It looks dated, it is slow on phones, and we get more enquiries from Facebook than from it. We need something that makes us look like a real business and gets people to call.”
The decisions that matter. One page per service, written around what people search for, rather than eight services on one page. Click-to-call at the top of every page on mobile, because that is where most visitors are. Phone layouts done separately, not left to collapse. And the site built in a way the owner can edit at nine on a Sunday night.
Build type 02
A small catalogue, usually under 30 products, for a business that has been selling by phone or Instagram DM.
The typical brief. “We sell about twenty products and take orders by message. We lose track, we chase payments, and we cannot ship outside our area because we cannot work out the postage. We need a proper store.”
The decisions that matter. Products loaded by us from a spreadsheet, not left as an empty shop. Shipping zones that never charge more to ship than the item costs. Tax rules set for every region sold into, then confirmed by the owner’s accountant. And a real test order — placed, paid, refunded — before anyone else sees the store.
Build type 03
One offer, one action, built for paid traffic. Usually delivered alongside a Google Ads campaign.
The typical brief. “We are spending on ads and sending people to our homepage. The cost per lead is high and we are not sure the clicks are turning into anything. Can you build something that actually converts?”
The decisions that matter. The page repeats the ad’s promise in the same words above the fold. Every exit is removed: no navigation, no footer full of links. One action, repeated as the page scrolls. And tracking wired in before launch, so the campaign reports leads rather than clicks.
Build type 04
A site that has become a liability: slow, broken on phones, or held by a developer who stopped replying.
The typical brief. “Our developer built it three years ago and has stopped answering. We do not know who owns the domain. The site still works, mostly, but we cannot change anything and we are worried it will just disappear one day.”
The decisions that matter. A full backup before anything is touched. A map of every URL Google knows about, so nothing that earns traffic is lost. The new site built on a staging copy while the old one stays live. And the boring, patient work of getting the domain and hosting back into the owner’s name through the registrar’s own process.
Before anything goes live
Most website problems are not design problems. They are a form nobody tested, a page nobody opened on a phone, a title tag nobody wrote. This is the list that catches them, and it is worked through on every build before you are asked to look.
The last email
The handover email is the moment the site stops being ours and becomes yours. It is written so that a year from now, when you have forgotten everything, you can find what you need in one place.
Laid out for desktop and phone separately — the recording shows you how to keep it that way
Standards
None of these are guarantees of results. They are the things we do the same way every time because skipping them is how sites end up bad.
Domain, hosting, admin, ad accounts, analytics. Registered to you from day one. We have seen too many businesses held hostage by a login they never owned.
Every page is laid out at phone width as its own job, then checked on a handset. A desktop design that collapses is not a mobile design.
Forms get a real submission. Stores get a real order. Rebuilds get every old URL checked. If we have not done it, it is not finished.
Text contrast to WCAG AA on every pairing, every control reachable by keyboard, motion switched off for anyone who asks their device for that.
Images sized to their display, plugins earned rather than accumulated, fonts loaded once. A fast site is mostly a site with fewer things on it.
We will not write a claim you cannot back up, invent a testimonial, or promise a ranking. That applies to your site and it applies to this one.
Live examples
Some clients are happy for their site to be shown to prospective clients; some would rather not be. We respect both, which is why there is no logo wall here. Email us with the kind of business you run and we will send two or three live addresses of sites whose owners have agreed, chosen to be as close to your situation as we can manage.
You will be looking at working sites with real traffic, not mock-ups — open them on your phone, fill in a form, see how they behave.
Because we do not publish a client’s name or work without their written permission, and most small businesses would rather not be marketing material. A logo wall is easy to fill and tells you little; a live site you can open on your phone tells you everything.
No. This site is built for a web studio, in a web studio’s voice. Yours is built for your business and your customers, from your content and your colours. What carries across is the method: the checklist, the standards, and the handover.
Send us the address and tell us what you like about it. We will tell you which parts are achievable in your plan, which would need a larger build, and which are not a good idea for your kind of business. We do not copy other sites, but we are happy to learn from them.
Where a client has agreed to be a reference, yes, and we will make the introduction. We will not pass on anyone’s details without asking them first.