One-time project · Content
Most business websites are written by the owner at eleven at night, and they read like it: everything the business does, in the order it came to mind, with no idea what a customer is looking for. Good copy starts from the customer’s question and answers it.
The words on a service page have two jobs. They have to match what someone typed into Google closely enough to be found, and then they have to answer that person’s actual question fast enough that they stay. Most sites fail the second one, because they describe the business rather than address the reader.
We start by asking what your customers say when they call. Not what the industry calls things — what the person with the problem calls it. Then we write pages that lead with that, explain what you do in plain language, deal with the obvious objections, and end by telling the reader what to do next.
It is written to be read on a phone by someone in a hurry. Short paragraphs, real specifics, no filler.
Written in the reader’s words, structured for a phone screen, built around what people actually search
Scope
Everything below is part of the project. Nothing is added to your invoice without a written quote you have approved first.
Not included: Blog content or ongoing articles, which are quoted per piece or monthly. Translation. Legal pages, which follow a different process. Print materials, though the tone note will help whoever writes them.
How it works
Half an hour on what customers ask, what they get wrong, what you wish they knew before calling. This is where the good lines come from.
Search terms per page, competitors’ pages read so we can do better, and a one-line brief for each page you approve before writing.
First draft of every page, delivered together so the voice is consistent across the site.
Two rounds of changes per page. Typically the first round is facts we got wrong, the second is tone.
Final copy plus titles and meta descriptions, in a document or on the site.
What we need from you
Typical timeline: 3–7 business days depending on page count. Your written quote states the actual date for your project.
Pricing
Base scope: Homepage plus one service page: customer interview, search-term research, headlines, body copy, calls to action, page titles and meta descriptions, two revision rounds per page.
Anything beyond the base scope is priced from the add-on list, and your written quote shows the line items and one total. That total is what is charged — nothing more. No payment is taken on this website: once you approve the quote, a secure Stripe payment link is sent by email. US clients are billed in USD; Canadian clients in CAD or USD by agreement, plus applicable GST/HST.
Questions
It will sound like your business at its clearest. The interview is where the voice comes from, and the tone note keeps it consistent. If a draft sounds too polished or too casual, that is exactly what the revision rounds are for.
We use tools for research and to check readability, and every page is written and edited by a person who has spoken to you. The difference shows in the specifics: an AI does not know that your customers always ask about parking.
Yes, in batches. Send us the product list and any specifications, and we quote per batch. Consistent format across the catalogue matters more than cleverness.
That is an edit rather than a write, and it is priced lower. Send us what you have and we will tell you honestly whether it needs polishing or replacing.