Google Ads & SEO

Traffic that comes from a plan, not from guessing.

We manage Google Ads accounts and run SEO programmes for businesses that already have a website and need more of the right people finding it. Management fees are monthly, shown in US Dollars and billed in USD or CAD depending on your location, with no minimum term.

AD

Where paid and organic results sit

Impressions people who see the ad Clicks what you pay for Enquiries what actually matters

What we optimise, and in which order

Google Ads management

Most small accounts we inherit are losing money in the same three places: broad match keywords with no negatives, conversion tracking that was never installed properly, and ads pointing at a homepage instead of a page about the thing being advertised. Those are the first things we fix.

From there it is unglamorous work done consistently — search term reviews, negative keyword lists, bid adjustments by device and location, and testing ad copy against what your customers actually type.

What we handle

  • Account and campaign structure, built or rebuilt
  • Keyword research, match types and negative lists
  • Ad copy writing and monthly testing
  • Conversion tracking for forms and calls
  • Location, schedule and device targeting
  • Landing page recommendations, or a page built for you on the Scale plan
  • A monthly report explaining what changed and what it cost per lead

Your ad budget is yours. You pay Google directly with your own card on your own account. We do not bill you for ad spend and we do not take a percentage of it. Our fee is a flat monthly management fee, and the account stays in your name.

SEO services

SEO is a slower instrument than advertising, and anyone promising page one in thirty days is selling you something. What we can do is fix the technical problems holding a site back, build the pages that match what people search for, and earn the signals that make Google trust the domain — then show you the ranking movement month over month.

What we handle

  • Technical audit: crawl errors, speed, indexing, mobile usability
  • Keyword research mapped to real buying intent
  • On-page optimisation of existing pages
  • New service, location and article pages written for search
  • Google Business Profile and local citations
  • Internal linking and content refresh cycles
  • Link outreach on the Authority plan
  • Monthly ranking and traffic reporting

Timeline expectation. Local SEO usually shows movement in 8–12 weeks. Competitive national terms take 6–12 months. We would rather you hear that now than after three invoices.

Monthly plans

Management fees, shown in US Dollars.

PlanMonthly fee (shown in USD)Best forIncluded
Google Ads — Launch$379–$579Ad spend up to $2,500/mo1 Search campaign, tracking setup, weekly optimisation, monthly report
Google Ads — Growth$679–$999Ad spend up to $10,000/moUp to 4 campaigns, remarketing, copy testing, call tracking, monthly review call
Google Ads — Scale$1,149–$1,999Ad spend up to $25,000/moUnlimited campaigns, Shopping & Performance Max, landing page build, bi-weekly reporting
SEO — Local$479–$699One city or service area10 keywords, Business Profile, citations, 1 page/article per month
SEO — Growth$899–$1,299Competitive local & regional30 keywords, technical fixes, 3 pages/articles per month
SEO — Authority$1,499–$2,499National campaigns75 keywords, 6 pages/articles per month, digital PR, quarterly audit

Fees shown are ranges; the exact monthly figure for your account is fixed in your written quote before the first charge. A one-time account setup fee of $229 USD applies to new Google Ads campaigns and is waived if you commit to three months at signup. All monthly plans are month-to-month and can be cancelled with 14 days’ written notice before your next billing date.

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